📆 What’s Underway (Next Two Weeks)
Here’s a deep dive into what’s going on around Myrtle Beach (and neighboring areas) — perfect for locals who want to plan ahead and visitors looking to experience more than just beach & boardwalk.
🎟️ Featured Events
• The Carolina Opry
📅 Thu, Oct 23 | 7:00 PM – 9:00 PM
📍 The Carolina Opry Theater, 8901 N Kings Hwy
This longstanding production remains a flagship live show on the Grand Strand—expect top-tier vocalists, band accompaniment and a full-scale stage experience. (Check the theatre’s site for ticket details.)
• Live Music at RipTydz Rooftop
📅 Fri & Sat, Oct 24–25 | 6:00 PM – 9:00 PM
📍 RipTydz Oceanfront Grille & Rooftop Bar, 1210 N Ocean Blvd
Two nights of live sets with ocean-view backdrop. Ideal for a laid-back yet elevated evening — arriving just at or before 6 PM gives you good seating and early-bird happy-hour drinks.
• Jay Leno Live – Alabama Theatre
📅 Sat, Oct 25 | 7:00 PM
📍 Alabama Theatre, Barefoot Landing
Stand-up with a twist: the late-night legend comes to the beach. For visitors wanting something beyond dinner + beach, this is a solid choice.
• Jazz Night – Travinia (Market Common)
📅 Fri, Oct 24 | 6:00 PM – 9:00 PM
📍 Travinia Italian Kitchen & Wine Bar, The Market Common
If you prefer refined ambiance to booming clubs: live jazz, quality wine list and a comfortable setting for conversation.
• Half‑Price Games Wednesday
📅 Wed, Oct 29 | All Day
📍 Dave & Buster’s, Broadway at the Beach
A great mid-week family or group outing: games, food and fun under one roof at “value” price.
• SYSTEM BREACH – Never‑End Zone Tavern
📅 Fri, Oct 31 | 8:00 PM
📍 Endzone Tavern, Myrtle Beach
Late-night, high-energy show for the crowd that wants the party feel. Good pick if you’re staying out after dinner and want something lively.
• JEEP JAM
📅 Thu, Oct 30 - Nov 2 | 9:00 AM - 2:00 PM
📍 Downtown, Myrtle Beach
Late-night, high-energy show for the crowd that wants the party feel. Good pick if you’re staying out after dinner and want something lively. Myrtle Beach Jeep Jam is one of the largest Jeep events in the world, featuring a three-day festival with an epic obstacle course, beach crawls, Jeep show, raffles, nightly parties, and over 120 vendors. Drawing over 25,000 attendees annually, this event takes place at the former Myrtle Square Mall site, just steps from the ocean, and has become known for its Halloween-themed atmosphere with decorated Jeeps and festive activities.
Side Note: My wife and I will be at this event so if you see us, come say Hi Dave!
• Additional Events
Browse the full regional calendar for the next two weeks — local listings indicate activities like: “Spooky Sushi Class” (Tue/Oct 28) and “Drag Queen Sip & Paint” (Sun) among others.
These smaller-scale experiences are excellent for niche interests or quieter outings.
Why this period is especially good
Compared to peak summer, crowds tend to thin out a little — better availability, less rush.
Weekday evenings (Mon–Thu) bring better value in both deals and seating.
With fall winding in, beach views and outdoor venues carry a different vibe — still warm, but more relaxed.
🍸 Happy Hour + Where to Unwind
Whether you’re ending a day at the beach, meeting up with friends, or just want to discover local flavor — here are prime bars & lounges along the strand.
Happy Hour
Top Picks
Strong Waters Craft Cocktails & Kitchen
Daily happy hour around 4–7 PM offering craft cocktails + appetizer specials in a more elevated setting.RipTydz Oceanfront Grille & Rooftop Bar
A double-win: ocean-view rooftop + live music weekends. Ideal for cocktails just after the beach.8th Ave Tiki Bar & Grill
Casual boardwalk tiki bar vibe with 4–7 PM drink specials—perfect for a beach-to-bar transition.
Happy Hour in Myrtle Beach
Pro Tips
Arrive around 4:30–5:00 PM for best happy hour value + better seating options.
If you’re after “view + deals”, target beachfront/boardwalk venues: the setting counts almost as much as the drink.
Weekend happy hours fill up faster — if you're going with a group, call ahead or arrive slightly early.
Flavor Hills
🍽️ New & Noteworthy Restaurants
This section dives deeper—covering five newer venues, what makes them stand out, and why your readers should consider each.
Restaurant | Location | What’s Unique / Why Visit |
|---|---|---|
Flavor Hills | 1410 N Ocean Blvd | Elevated Southern-Coastal fare with sweeping ocean views. Modern décor, solid cocktail list—ideal for date night. |
Salt & Lime | Grand Dunes area | A vibrant fusion of Latin-American flavors with the coastal seafood base. Fresh, bright, and dynamic. Visit Myrtle Beach+1 |
Big Chill Island House | Barefoot Landing / Intracoastal | Island-inspired ambiance, seafood & American fare, waterway views—pleasant for evening dining with a breeze. |
Swig & Swine | 523 Broadway St., Downtown | Wood-smoked BBQ in downtown’s revitalizing corridor; locals and visitors alike are taking notice. Yelp+1 |
Crave Italian Oven & Bar | Myrtle & North Myrtle Beach locations | Modern Italian comfort with wood-oven dishes, a strong bar program and a reliable “for every occasion” option. |
Editor's Pick & Full Review: Salt & Lime
Salt & Lime strikes an impressive balance from the moment you arrive. The atmosphere is energetic yet refined, with warm lighting and a thoughtfully designed layout that encourages conversation while drawing the eye to a beautifully appointed bar.
Salt and Lime
The menu showcases fresh, bold flavors with standout offerings including ceviche, citrus-marinated seafood, and inventive small plates that elevate coastal dining. The cocktail program is equally sophisticated, featuring bright botanical notes and tropical influences that go well beyond standard bar fare.
Service is one of Salt & Lime's greatest strengths. The staff is attentive without being intrusive, knowledgeable about menu offerings, and genuinely helpful with pairing suggestions. Whether you're settling in for a leisurely evening or stopping by for a quick drink and appetizer, the pacing adapts seamlessly to your dining style.
Salt and Lime
The Verdict: Salt & Lime offers Myrtle Beach diners an elevated yet approachable dining experience that transcends typical tourist fare while maintaining the welcoming, coastal atmosphere that defines our community. It's a destination worth seeking out.
✅ Quick Takeaways & Planning Tips
Book live shows by Wednesday of the week you plan to go—seats drop fast for headline acts.
For happy hour value + ambiance, aim for 4–6 PM before the “dinner rush” kicks in.
Use venues with sea/ocean view for extra ambience—anywhere breakfast/lunch/dinner with a view adds feel.
Mid-week (Mon–Thu) can bring better service, fewer crowds and sometimes hidden gems in menus.
Mix your outings: one night show + one night rooftop bar + one night new restaurant = balanced local experience.
Keep a small “backup” plan for weather-sensitive venues (rooftops or outdoor patios), especially if breezy or if the forecast changes.
🌊 Why Myrtle Beach Stands Out Now
The Grand Strand has always been more than sun and sand—its live-music scene, emerging food scene and events calendar are increasingly strong. The tourism board calls out a robust schedule of shows, festivals and themed activities across the season.
Meanwhile, new restaurant listings show a wave of fresh openings and concepts arriving in 2025, making it a good moment to explore something new rather than default to the familiar.
For readers of Myrtle Beach Living, the message is: yes, beach is a draw — but the events, the dining, the local energy are where the real depth lies. Use this edition to go beyond the “resort loop”.
📍 Publishing Notes
You’re reading the Oct 23 – Nov 6, 2025 “Myrtle Beach Living” Newsletter.
Keep this edition for your personal planning or share it with friends heading to the Grand Strand.
👉 Want more? Share this issue with friends, forward the link, and follow us for weekly updates on what’s new.
Copyright © Myrtle Beach Living. All rights reserved.
Content is for informational purposes; always verify event times, pricing and availability with venues directly.